Is pay per click (PPC) worth it?

Pay per click is an internet-based advertising strategy. Its premise is simple: you, as the advertiser, only have to pay the body that publishes your ad when your ad has been clicked on by a potential customer. There are several benefits to this type of advertising, so let’s take a look at them in more detail.

It’s cost-effective

Pay per click is a cost-effective method of advertising no matter your budget. As it says on the tin, you only have to pay for the number of clicks that your ad receives, so if you have a larger budget, you could create more ads to generate more clicks. If you have a smaller budget to spend, you can simply create fewer ads so you don’t have to pay out as much.

You can better target key demographics

With a pay per click ad, you can better target your ideal demographic. Say that your website is selling the latest pair of football boots designed for women, you can target this demographic by using cookies to identify female users who follow football. This means that you’re not blowing a hole through your advertising budget trying to target female users who don’t even play football and won’t end up making a purchase.

It’s speedy

Everything about pay per click is fast. You can immediately track how well your ad is doing, which isn’t possible with other advertising tools such as SEO optimisation (the results of this can take months to become apparent).

With pay per click, you can also make quick changes to your SEO strategy if you realise that things aren’t going quite as well as you imagined. PPC allows you to test out and monitor different keywords and see which ones convert into paid ads. With this information, you can better optimise your website’s meta descriptions and headlines with the top performing keywords.

For more information on pay per click advertising and how you can gain better rankings in the SERPs, contact our team at Mark 2 Creative today.