CRM is sometimes portrayed as a massive con that will consume all your money and effort, but we have to disagree! Let's explore some of the absurd claims making the rounds on the internet in order to make sense of what's fact and what's fiction. Read on to debunk the top three CRM misconceptions here. Myth 1: CRM solves all your business problems CRM is an efficient tool in your business and management strategy, but it's only one of many and it may not be suitable for everyone. For example, if you're a one-man/woman band and have very few leads, then the investment probably won't be worth it. But if you're dealing with mountains of enquiries each day, CRM is a simple approach to improving and streamlining customer relations. It can also monitor sales and marketing, as well as handle lead scoring and customised email automation. Furthermore, CRM can help you improve your clients' experience at scale by storing information and enhancing customer connections. Myth 2: CRM isn't worth the money Any system of this size comes with an upfront investment, there's no way around that. But due to the many benefits and features of CRM software, it's important to see this as a long term investment for the future of your company and a significant resource for your company's growth. And remember how much money you could be losing due to lost contact details, redirected leads or sluggish follow-ups. Here's the genuine question you should be asking yourself: what would it cost if I don't implement CRM? Myth 3: CRM won't improve client experiences CRM lets you manage contact information, client preferences and interactions, so you can give each customer a personalised experience, even if you have hundreds of them. CRM is a fantastic method to improve your clients' experience - imagine how valued they'll feel when you send them an offer for their birthday or recommend a new product or service based on their past experiences! Get in touch with our expert and friendly team at Mark 2 Creative today for all your marketing needs.