What is CRM? Customer Relationship Management (CRM) is an effective strategy to manage your business’ relationships with current and potential customers. Put simply, CRM ensures your sales team has the right information to improve lead generation and customer management. However, with so many CRM tools on the market, it can be difficult knowing which will […]

If you want to drive more traffic to your website to increase your sales, then PPC (pay per click) might be the way to go. But where do you start? You need to implement your campaign properly, otherwise you might end up paying a lot for clicks without getting much return on your investment. PPC […]

When you are creating a new website for your business, you will need to choose a hosting platform for the site. This might seem daunting if you’ve never used one before, and it’s important you understand the different types of hosting systems out there before you make your decision. In this article, we take you […]

No matter whether you’re in the process of designing a new website, or if you already have an existing website, avoiding making the same mistakes that many others do is vital. With that in mind, here’s a list of six common mistakes that many people make when designing a website. Not planning This may seem […]

As a business, it is important you have a clear idea of who your target market is, and more importantly, how to appeal to this audience. Market analysis is a detailed study of the dynamics, buying habits and opportunities that can be found in a specific market. Why is market analysis important? An effective market […]

When your digital marketing specialist or analyst opens up Google Analytics, a common bit of data that they may point out could be your website’s bounce rate. Your bounce rate is the percentage of people who leave your site after visiting only one page. Now, this is not an important bit of information for all […]

SEO might seem like a relatively simple concept to get your head around, because adding certain words to your website or blog will make it appear higher on Google search rankings, right? But it’s actually a bit more complicated than that, meaning you can make a significant number of mistakes if you don’t know what […]

You want your business to stand out from your competition, so here are six reasons why strong branding is crucial to the success of your business. 1. Branding improves customer recognition Logos are usually the first component of a brand that people instantly recognise. By having a logo that is professionally designed, is simple enough […]

Pay per click (or PPC) advertising is a marketing strategy whereby brands are charged for adverts according to how many click-throughs to their website they achieve. It is often considered a quicker and sometimes more lucrative option for businesses that lack the resources to focus on attaining high amounts of organic website traffic. So what […]