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Bad social media: what pleases or annoys you about it? Bad social media….before we answer the question from a business context, we want to take a look at our individual experiences of social media. Doing so will hopefully provide lessons you can implement to avoid a bad social media campaign. Your personal experience of bad […]

Branding and rebranding – key factors to consider Let’s start with one key reason for not rebranding – and it’s boredom. Business owners and managers are exposed to their branding on a fairly constant basis. Because of this, a feeling can develop that it’s time for a change from the same-old, same-old. However, seen from […]

Why a well designed website is important for your business Is a well designed website a consideration when thinking about upgrading your website? It is the first thing your target audience will see, so it’s important to make a good first impression. Let’s take a look at some of the reasons why a well-designed website […]

SEM (search engine marketing) 101: an introduction to the basics The world of digital marketing is filled with acronyms like SEM, PPC and SERPs, but what does it all mean? In this post, we’re looking specifically at SEM. SEM is short for search engine marketing, which is a marketing strategy that boosts a website’s visibility […]

Webhosting: everything you need to know about complete solutions Your business website is much more than just somewhere to list your products or services. When leveraged effectively, your webhosting is a powerful tool for attracting and engaging with your community. Your website should also be just as user friendly for you to use as it […]

SEO Tips: The dos and don’ts of SEO Making use of SEO (Search Engine Optimisation) is vital when compiling a website or web page. Unfortunately, it is not just about implementing the right keywords to boost your page ranking – you must be very precise to let your content shine. Here are some SEO tips. […]

CRM and the delivery of mutually assured information You may have heard the term ‘mutually-assured destruction‘. It’s used in discussions of the Cold War and nuclear arsenals. It’s not exactly a positive situation, which is so unlike the delivery of mutually assured information! This is achieved through lead generation in your CRM (Customer Relationship Management) […]

Aren’t branding and creative strategies the same thing? Branding vs Creative Strategies – what’s the difference? Occasionally, the terms can seem to be used interchangeably, but each undertakes a separate and vital function in the overall scheme of things. Let’s start with branding. Branding: how you want people to see your company, product or service […]

Targeted landing pages and social media posts – what you need to know Landing pages are pages on your website specifically designed to sell or promote a single concept or product and call visitors to action. With so many different ways to promote your business, in this case through your website design and social media […]

What to look for in a website hosting company If you are setting up a new business or you are looking for a new website hosting company for your website, it’s important to choose a provider that suits your business and can provide all of the website hosting services you require. Every website needs hosting […]