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The word influencer has been around since 2009, but the idea of an influencer goes way back. Consider the impact of people like Coco Chanel, who inspired a whole century of women to dress in a style that grew to epitomise elegance. Celebrity status has been used for decades to sell everything from apple sauce […]

Branding presents your identity to the world. Or at least the part that forms your current or potential customer base. Then, it can go far beyond that group, especially in the era of social media. A positive impression can be passed to others, even when the individual is not themselves a potential customer. An effective […]

Google AdWords is one of the biggest advertising platforms on the internet. Built by the eponymous search engine to facilitate all of the advertising space on their platform, AdWords is the system through which you can get your adverts to show up on Google Search and their other related services. Read on to learn more […]

There is no doubt that social media forms a vital part of the promotion of a business. But, like other forms, there are various degrees of effectiveness. Let’s examine the two keys highlighted in this blog’s title… Have you a powerful social media presence? There’s an old saying that a person ‘has something about them’. […]

Your website is one of the key ways that you’ll connect with your customers, so naturally, you want it to look great and function flawlessly. To make this happen, the web hosting you choose is a key consideration. Choosing the right hosting service can make a big difference in how well your website works for […]

How Search Engine Marketing (SEM) can turbocharge your business in 2021 and beyond SEM, or Search Engine Marketing, is an effective way for small businesses to get in front of a large volume of prospective customers and turn them into paying customers. In today’s competitive market, SEM can help your business stand out against other […]

Branding mistakes can mean the difference between hitting or missing your audience. There are so many different aspects to effective branding. Here, we have picked out four branding mistakes that often pass a business by. Thinking a brand, a logo and marketing are the same things You might often hear it said that people recognise […]

The Public’s Perception of Your Website Needs to be Top of the Design Task List. What is the public’s perception of your website? When you’re doing business online, either through eCommerce or by promoting or delivering a service, you want your presence to be attractive, inviting, clear and welcoming. Even if you have all of […]

Is Customer Acquisition more expensive than Customer Retention? Did you know that customer acquisition can quickly become very expensive when marketing and sales expenses are taken into account? A customer relationship management (CRM) system can help you improve your productivity and create a better relationship with your clients and customers for a more budget-friendly cost. […]

Need Some Social media Tips? Here are 4 Social Media Tips that many businesses that say that they have a social media presence do not do. An AFL team has eighteen players on the field – but not all are contributing to the same level throughout the match. Some are fully involved; others can be […]